Hungry Talks Quick Briefs 2023
Hungry Talks Briefs 2022
Netflix
The challenge was to cause division within a brand's loyal customers, whilst still maintaining positive sentiment. We chose Netflix, whose viewers share a love for content on the streaming service but are divided by whether subtitles or dubbing is superior. Taking a satirical approach, we are acknowledging both sides of the debate through the instantly recognisable Netflix opening.
RSPCA
Animals who have personality are more interesting, and humans are drawn to that. Creatures great and small at the RSPCA have incredible backstories, so we thought why not showcase that?
Domestos
Domestos Hospital Grade Bleach is a high performance grade disinfectant cleaner. Our insight was going to the toilet is a break from life, and no one likes when their private time is disrupted. Essentially, the toilet is a party for one, and we conveyed that through personifying germs that are being flushed away.
Creative Advertising Creative Portfolio
OMO Scamps
The SMP for this OMO brief, was that OMO Sensitive laundry powder is the kindest, most sensitive laundry powder. I decided to transform the OMO box into a “nanny” character, that would be kind and gentle to a baby, just as the product would be to the skin of customer’s family. This idea of having the Omo box as a character, allowed me to follow the SMP, showing kindness, whilst evoking a humorous response from the audience, who are household grocery buyers.
Cuisinart Vertical Waffle Maker Brief
For the Cuisinart brief, as the audience are parents of children and teenagers, I decided to combine both the parents and the hassle-free Cuisinart together as visual representations in the advertisement. This can be seen within the Dad Proof tagline with the perfectly made waffles in his hand, as well as the children excited to eat the waffles.
FoodBank International Student Pop-up Store Brief
I first considered the target audience. The main audience was international students aged 18-28, often with limited English, who were finding it hard to afford food and other essentials, due to the Covid-19 lockdowns. They would be feeling quite vulnerable and need emotional support. The tone of the billboard is very friendly and approachable. Through the very cute and creative representation of food with smiling faces, the ad can be viewed as both caring but also informative. It uses short simple phrases to let them know that Melbourne truly cares about their plight and tells them where to go for free food.
