OMO Postcards
The campaign brief was to create a set of collectable postcards that reinforce a product’s essence, namely that OMO Sensitive laundry powder is “tough on stains, but gentle on skin.” The giveaway postcard pack is an unusual form of advertising, but the creative design on the cards grabs the attention of consumers and encourage them to collect the cards. The target audience was people who buy laundry powder, largely mothers who purchase for their families
