Did your parents ever tell you that watching too much TV will give you square eyes?
Well, we put Darwinism to the test to explore the hypothetical idea that a species of human could evolve independently from you or I, while living and reproducing in an IMAX theatre.
We created the Homo Maxsapiens, a small sub-species of people that did just that. We executed this idea with a mockumentary-esque pre-roll ad to be shown at IMAX, as well as out of home media to be displayed around IMAX theatres.
Pre Roll IMAX Theatre Video
