The use of fossil fuels undoubtably contributes to climate change. The beyond coal campaign required the production of three radio advertisements to warn individuals about climate change and encourage them to sign a petition for power companies to stop using coal.
My approach was to humanise the effect of coal on people's lives and encourage them to take action.
Beyond Coal Radio Ad 1 Little Girl Perspective
Beyond Coal Radio Ad 2 Old Man Perspective
Beyond Coal Radio Ad 3 The Future Perspective
